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MGT301 Solved Grand Quiz Spring 2021

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On August 7, 2023
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MGT301 SOLVED MCQs

Which one of the following is the major benefit of using event sponsorship?  

  1. Enhances personal selling efforts  
  2. Provides an excellent back-drop for advertisements 
  3. Provide large amounts of free media coverage  
  4. Neutralizes the effects of unfavorable public relations 

Which of the following sales management tool shows that which  customers and prospects to see during the next 12 months and in which  months as well as which activities to carry out?    

  1. Time-and-duty analysis  
  2. Sales force automation systems 
  3. Annual call plan  
  4. Sales quota plan 

An effective form of direct marketing today is using the 30-minute  television advertising programs for a single product to get instant  feedback from customers refers to which of the following concepts?  

  1. TV advertising  
  2. Infomercials  
  3. Home shopping TV 
  4. Publicity  

 3 Shortage of raw material is specific area of concern of which environmental factor? 

  1. Political Environment  
  2. Cultural Environment  
  3. Natural Environmental 
  4. Technological Environmen
  1. Fixed costs  
  2. Variable costs 
  3. Derived costs  
  4. Total costs 

Which of the following is a way in which a firm can respond to the price change by the competitor? 

  1. Reduce price 
  2. Reduce the quality 

A _________ combines successive stages of production and distribution under single ownership. 

  1. Administered vertical marketing system  
  2. Conventional marketing channel  
  3. Use of power brokers in a channel framework  
  4. Corporate vertical marketing system 

When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in which of the following systems?  

  1. Value delivery network  
  2. Channel of distribution 
  3. Supply chain  
  4. Demand chain 

Which one of the following steps comes after identifying and defining  problem in marketing research? 

  1. Interpretation  
  2. Implementation  
  3. Developing the research plan 
  4. Observation 

General pricing approaches and pricing strategies are ______ things.  

  1. One and the same things 
  2. Different things 

Which of the following is NOT an external factor while setting the price  of a new product?  

  1. Nature of Market and Demand  
  2. Competitor’s Strategies and prices  
  3. Environmental factors 
  4. None of the above 

Which one of the following is a technique to stimulate the creation of  ideas?    

  1. Barnstorming  
  2. Briefing  
  3. Brainstorming 
  4. Banqueting 

 The BCG growth-share matrix classifies which of the following four  types of SBUs?    

  1. Product; price; promotion; placement  
  2. Sales; market share; price; promotion  
  3. Stars; cash cows; question marks; dogs 
  4. Planning; organizing; leading; controlling

 A marketing manager of a large consumer foods company is studying  distribution, promotion, and price of the company’s product. Marketing  manager is studying which one of the following concepts?

  1. Marketing strategy  
  2. Marketing mix 
  3. Market offering  
  4. Marketing plan 

 All of the following are the forces of company’s micro environment  EXCEPT:  

  1. The company  
  2. The Supplier  
  3. Competitor  
  4. Demographic 

 Items offered free or at minimal cost as a bonus for purchasing a  product refers to which one of the following options?    

  1. Rebates  
  2. Premiums  
  3. Samples 
  4. Coupons 

 In SWOT analysis, threats and opportunities are part of which of the following environment? 

  1. Internal  
  2. Inside  
  3. External 
  4. Domestic 

 Which one of the following is NOT a part of marketing channel firms  (intermediaries)?   

  1. Physical distribution firm  
  2. Marketing service agency  
  3. Financial intermediary  
  4. Stock exchange 

 addWhen Kodak sets the general price range of its cameras low and its  related film high, it is practicing which one of the following pricing?    

  1. Market-penetration pricing 
  2. Market-skimming pricing  
  3. Product line pricing  
  4. Captive-product pricing 

 The process of dividing a total market into market groups so that  persons within each group have relatively similar product needs refers  to which of the following concepts?  

  1. Segmenting 
  2. Differentiating  
  3. Target marketing  
  4. Concentrating 

 Connecting with employees in the company refers to which of the  following options?  

  1. Extranet  
  2. Internet  
  3. Intranet 
  4. World wide web 

 Which of the following communication and promotion tools involve  direct connections with customers aimed toward building customer unique value and lasting relationships? 

  1. Personal selling and direct marketing 
  2. Public relation and publicity  
  3. E-commerce and E-business 
  4. Advertising and sales promotion 

 Which of the following is NOT a form of direct marketing? 

  1. Personal selling  
  2. Advertising  
  3. Telephone marketing 
  4. Direct-mail marketing 

 Elimination can BEST be described as the process of deleting a product  from the product mix when it:  

  1. Is perceived as a failure by top management  
  2. Increases production costs and decreases profits  
  3. No longer responds to promotional efforts  
  4. No longer satisfies a sufficient number of customers 

 A company decides on its promotion budget by using four common  methods to set the total budget for advertising. What is NOT one of  these methods?  

  1. The affordable method  
  2. The percentage-of-sales method 
  3. The competitive-parity method 

 Which of the following characteristics should not be included in mission  statement?   

  1. Be realistic  
  2. Be bro 
  3. Be specific  
  4. Be motivating 

 When management at Honda Motorcycles makes decisions on which  type of saddlebags, handle bars, and seats for its bikes, they become  engaged in which one of the following pricing?   

  1. Product line pricing  
  2. Optional-product pricing 
  3. Captive-product pricing  
  4. Value-based pricing 

 People vary in their emphasis on serving themselves versus serving  others reflects which of the following views?    

  1. People’s views of themselves 
  2. People’s views of others  
  3. People’s views of organizations  
  4. People’s views of societies 

 Study of human populations in terms of size, density, location, age, sex,  race, occupation and other statistics refers to which of the following  studies?  

  1. Segmentation  
  2. Demography 
  3. Psychographic 
  4. Geographic 

 The Students Union is buying office equipment. For a supplier, the  Students Union is an example of which one of the following markets? 

  1. A producer market 
  2. A reseller market 
  3. An institutional market 
  4. A government market

 Which one of the following is NOT a part of marketing control process? 

  1. Set goals for organization 
  2. Measure performance 
  3. Take risk for profit 
  4. Evaluate performance 

 A manufacturer spends a large amount of money on research and  development leading to the introduction of a product that is likely to  present the firm with a breakthrough opportunity. The manufacturer  prices the product with the goal of achieving a 20 percent return on its  investment. Which of the following types of pricing objectives is the  company using? 

  1. Target return 
  2. Profit maximization 
  3. Nonprice competition 
  4. Meeting competition 

 In which of the following pricing the seller selects a given city as a  “basing point” and charges all customers the freight cost from that city  to the customer location, regardless of the city from which the goods are  actually shipped?  

  1. Base-point pricing 
  2. Freight absorption pricing 
  3. Transfer pricing 
  4. Zone pricing 

 Which one of the following option is true for Marketing? 

  1. Demand management 
  2. Customer relationship 
  3. Making a sale 
  4. Making a profit 

 ABC Company developed its successful new line of ketchup by  observing and listening to its which of the following groups? 

  1. Employees 
  2. Sales force 
  3. Customers 
  4. Suppliers 

 Research of buying decisions by large companies to find out what they  buy, where they buy, how much they buy refers to which one of the  following buying decision?

  1. Market buying decision 
  2. Consumer buying decision 
  3. Consumer buying decision 
  4. Group buying decision 

 Large tools and machines used in a production process for a  considerable length of time are classified as which one of the following? 

  1. Office equipment 
  2. Accessory equipment 
  3. Raw material 
  4. Consumable supply 

  the aim of the promotion, while introducing a new consumer  product, is to achieve high awareness levels, the firm will most likely  make heavy use of which one of the following promotional mix? 

  1. Advertising 
  2. Sales promotion 
  3. Personal selling 
  4. Publicity 

 Orders can be submitted by which of the following ways: 

  1. By mail or telephone 
  2. Through salespeopl
  3. Via computer 
  4. All of the given options 

 Which one of the following options represents the collection of  businesses and products that make up a company?  

  1. Strategic business unit 
  2. Mission statement 
  3. Strategic plan 
  4. Business portfolio 

 The degree to which a market segment is sufficiently large or profitable  refers to which of the following concepts? 

  1. Substantiality 
  2. Accessible 
  3. Actionable 
  4. Measurable 

 Three key issues associated with initiating price changes are, the  circumstances, the tactics and:  

  1. Sales targets  
  2. Bad publicity  
  3. Stock levels  
  4. Competitor reactions 

 A state of “felt deprivation” in human is called:  

  1. Want  
  2. Demand  
  3. Value  
  4. Need 

 Sales promotion includes a wide assortment of tools. Which one of the  following is NOT one of these tools?   

  1. Contests  
  2. Premiums  
  3. Telephone surveys 
  4. Coupons 

 Which one of the following is a part of 4 C’s?  

  1. Consumer  
  2. Company  
  3. Convenience 
  4. Competitors 

 Which method of research can be used to obtain information if people  are unwilling or unable to provide?  

  1. Observation 
  2. Focus groups  
  3. Personal interviews  
  4. Questionnaires 

 Which one of the following category provides the resources needed by  the company and competitors to produce goods and services? 

  1. Suppliers 
  2. Customers  
  3. Competitors  
  4. Publics 

 Which one of the following is the first step of marketing research  process?  

  1. Define problem 
  2. Data analysis  
  3. Interpretation  
  4. Implementation 

 Which of the segmenting strategies carries higher-than-average risks in  consumer markets?    

  1. Multiple-segment 
  2. Concentrated  
  3. Differentiated  
  4. Undifferentiated 

 Which of the following is a pricing strategy used while the product is in  running phase?    

  1. Market-Skimming Prices  
  2. Product Line Pricing 

 What is the purpose of intranets?    

  1. Buying and selling processes  
  2. Business-to-business purchasing  
  3. Communication among employees 
  4. Maintaining customer relations 

 Which one of the following can be estimated from historical data or  from price/quantity data across sales districts? 

  1. Price elasticity 
  2. Features/benefits 
  3. Price/quantity 
  4. Pricing patterns 

 Which one of the following takes possession of truckloads of potatoes,  arranges for storage, and transports them to auctions to be sold? 

  1. Selling agent 
  2. Commission broker
  3. Commission merchant 
  4. Selling broker 

 What does the term sales quota refer to?   

  1. Sales objectives 
  2. Time to make a sale  
  3. Sales methods  
  4. Number of customers 

 Which of the following is “something of value” that might be offered to  FINAL CONSUMERS as part of the “price equation”?  

  1. Sufficient margin to allow for profit  
  2. Promotion aimed at customers  
  3. Price-level guarantees  
  4. Repair facilities 

 Three common techniques sales managers use to boost sales force  morale that include the organizational climate, sales quotas and which  one of the following is the third technique?  

  1. Positive incentives 
  2. Positive thinking 
  3. Positive recognition  
  4. Positive feedback 

 Which of the following planning is not the type of planning?

  1. Strategic Planning  
  2. Tactical Planning  
  3. Production Planning 
  4. Operational Planning 

 Which one of the following is NOT an ethical pricing issue?

  1. Product dumping 
  2. Predatory pricing  
  3. Price fixing  
  4. Slow Skimming 

 Large tools and machines used in a production process for a  considerable length of time are classified as which one of the following?

  1. Office equipment 
  2. Accessory equipment 
  3. Raw material 
  4. Consumable supply 

 Which of the following is NOT a part of the macro-environment?

  1. Demographic forces 
  2. Natural forces 
  3. Competitors’ forces 
  4. Political forces 

 The principles of personal selling described as which one of the  following orientation? 

  1. Relationship orientation 
  2. Service orientation 
  3. Customer orientation 
  4. Transaction orientation 

 Which of the following may be ignored while making channel  distribution decisions? 

  1. Analyzing Consumer Service Needs 
  2. Setting Channel Objectives and Constraints 
  3. Identifying Major Alternatives 
  4. None of the above 

 The search for new-product ideas should be _____ rather than  haphazard.   

  1. Consistent 
  2. Systematic 
  3. Continual 
  4. Seldom 

 The consumer can obtain information from any of several sources.  Which is NOT one of these sources?   

  1. Personal 
  2. Commercial 
  3. Attitude 
  4. Public 

 A sales representative from a software company shows an accounting  firm that a new software package can perform bookkeeping tasks that  the firm’s present package cannot. The accounting firm is most likely in  which stage of the organizational buying decision process?

  1. Problem recognition 
  2. Product specification 
  3. Product selection 
  4. Product purchase 

 Those factors that determine the size and means of payment exchanged  for goods and services are part of which one of the following mix? 

  1. Price promotion mix 
  2. Price factor mix 
  3. Basic price mix 
  4. Production price mix

 Which one of the following is an alternative to product line stretching  that adds more items within the present range of the line?   

  1. Product mix 
  2. Interactive marketing 
  3. Product line filling 
  4. Co-branding 

 What are the companies doing from the following options as a result of  an explosion of more focused media that better match today’s targeting  strategies?  

  1. More narrowcasting and less broadcasting 
  2. Less broadcasting and more narrowcasting  
  3. Less narrowcasting and broadcasting 
  4. More narrowcasting and broadcasting 

 After analysis and processing data, it is converted into which of the  following forms?   

  1. Facts 
  2. Postulates 
  3. Information 
  4. Results 

 Following activities are the part of marketing process EXCEPT which  of the following?   

  1. Analyzing marketing opportunities 
  2. Selecting target markets 
  3. Developing the business portfolio 
  4. Managing the marketing effort 

 Political force is one of the forces of marketing macro environment.  How marketers view political forces?    

  1. Easily ignored 
  2. Easily influenced  
  3. Simple to recognize  
  4. Beyond their control 

 Unique psychological characteristics that lead to relatively consistent  and lasting responses to one’s own environment refers to which one of  the following? 

  1. Belief 
  2. Culture 
  3. Personality 
  4. Self-awareness 

 Which of the following marketing mix activity is most closely associated  with newsletters, catalogues and invitations to organization-sponsored  events?   

  1. Pricing  
  2. Distribution  
  3. Product development  
  4. Promotion 

 What does it reflect “The receiver’s response to a message”?   

  1. Feedback 
  2. Media  
  3. Noise  
  4. Decoding 

 Nationally distributed consumer convenience products such as  cigarettes are MOST likely distributed through which of the following  channels?    

  1. Producer, agents, wholesalers, retailers, consumers 
  2. Producer, wholesalers, consumers  
  3. Producer, wholesalers, retailers, consumers 
  4. Producer, industrial distributor, wholesalers, retailers, consumers 

 Marketing stimuli consist of the four Ps. Which is NOT one of these Ps? 

  1. Product  
  2. Political 
  3. Promotion  
  4. Place 

 Which of the following set refers to the order of action in marketing  control process?  

  1. Measure performance – evaluate performance – corrective action – set  goals  
  2. Corrective action – set goals – measure performance – evaluate  performance  
  3. Set goals – Measure performance – evaluate performance – corrective  action 
  4. Set goals – Measure performance – corrective action – evaluate  performance 

 Polaroid is aiming its Cool Cam camera at teenagers. Which of the  following options reflect Teenagers? 

  1. Target audience  
  2. Segmentation  
  3. Target market 
  4. Focus group 

 Which one of these is a department of advertising agency? 

  1. Creative  
  2. Research  
  3. Media  
  4. All of above 

  Which one of the following factors influences the consumer buying  decision process?  

  1. Person-specific  
  2. Social 
  3. Demographic  
  4. Situational 

  People change the goods and services they buy over time because of two  important factors. Which one of the following sets reflects these factors?  

  1. Belief and attitude  
  2. Perception and personality  
  3. Age and life-cycle stage 
  4. Family and tradition 

  Measure and evaluate performance is the part of which marketing  function  

  1. Marketing Analysis  
  2. Marketing Implementation  
  3. Marketing Planning  
  4. Marketing Control 

  Less frequently purchased consumer products and services which are  compared by the customer on different product attributes, refers to  which one of the following product?  

  1. Unsought products  
  2. Specialty products  
  3. Shopping products 
  4. Industrial products 

  Which of the following is NOT an internal factor while setting the price  of a new product?  

  1. Marketing Strategy  
  2. Objectives  
  3. Marketing Mix  
  4. None of the above 

 Marketing information from which of the following databases can be  accessed more quickly and cheaply  

  1. External  
  2. Internal & External  
  3. Internal 
  4. Representatives 

 During the new product development process, the creation of a large  pool of ideas for potential new products is the primary goal of which  one of the following steps?  

  1. Idea generation  
  2. Idea screening 
  3. Concept development  
  4. Prototype development 

 Survey research, called the backbone of primary research, is the most  widely used method for primary data collection and is best suited for  gathering which of the following information?  

  1. Personal  
  2. Attitude  
  3. Descriptive 
  4. Exploratory 

 A sales representative from a software company shows an accounting  firm that a new software package can perform bookkeeping tasks that  the firm’s present package cannot. The accounting firm is most likely in  which stage of the organizational buying decision process?

  1. Problem recognition 
  2. Product specification  
  3. Product selection  
  4. Product purchase 

  Low consumer involvement in purchase and little significant brand  difference comes in which type of buying behavior.  

  1. Complex buying behavior 
  2. Dissonance-reducing buying behavior  
  3. Habitual buying behavior  
  4. Variety-seeking buying behavior 

 In which one of the following stages of the product life cycle sales fall off  and profits stop?  

  1. Growth  
  2. Introduction  
  3. Decline 
  4. Maturity 

 Which type of wholesaler not only provides transportation and delivers  products to retailers, but also provides the service of placing products  on retailers’ shelves?  

  1. Truck wholesaler 
  2. Cash-and-carry wholesaler  
  3. Rack jobber  
  4. Rack jobber 

 Which one of the following is NOT base for marketing segmentation?  

  1. Consumer markets  
  2. Industrial markets  
  3. Business markets  
  4. International markets 

 Michael Porter developed which of the following model?   

  1. GE Approach/Model  
  2. BCG Model  
  3. Five Forces Model 
  4. Value Chain model 

 Mr. Kashan works on the prototype of a new action-orientated  computer game module, he is engaging in which phase of the new  product development process?  

  1. Idea generation  
  2. Commercialization  
  3. Test marketing 
  4. Product development 

 When a company caters to clothing, cosmetics and toiletries markets, it  is probably using which type of segmentation?  

  1. Age and life cycle  
  2. Gender 
  3. Behavior  
  4. Geographic 

 Which one of the following is the first step in the new product  development?  

  1. Idea screening  
  2. Concept development  
  3. Idea generation 
  4. Concept testing 

 Which one of the following is NOT a content of marketing plan?   

  1. Objectives  
  2. Control  
  3. Budget  
  4. Production 

 What is the initial stage in the development of an advertising campaign?  

  1. Setting the budget for advertising  
  2. Identifying and analyzing the target audience 
  3. Defining the advertising objectives  
  4. Creating the advertising platform 

 Which one of the following is NOT a part of industry structure  analysis?  

  1. Buyers  
  2. Sellers  
  3. Entry/exit barriers  
  4. Competitor 

  If a company’s customers are concentrated in a small geographic area  and the company sells technical products, which promotion method will  it most likely use?  

  1. Advertising  
  2. Publicity  
  3. Personal selling 
  4. Sales promotion 

  In creating research questionnaires, which of the following is good  advice for research specialist to follow?  

  1. Use care in the wording and ordering of questions 
  2. Questions do not have to be arranged in a logical order 
  3. Ask personal questions in the middle of the instrument 
  4. Avoid eye contact as it may confuse the respondents 

  Which one of the following categories refers to a group of products that  are closely related because they function in a similar manner, are sold to  the same customer groups, are marketed through the same type of  outlets, or fall within given price ranges?  

  1. Product line 
  2. Line extension  
  3. Private brand  
  4. Product bandwidth 

 Which one of these is not included in product classification?   

  1. Durable products  
  2. Nondurable products 
  3. Actual products  
  4. Pure services 

 Which promotion mix ingredient costs considerably more than  advertising to reach one person but can provide more immediate  feedback?  

  1. Publicity  
  2. Sales promotion  
  3. Personal selling 
  4. Public relations 

 Which one of the following is the function of a channel of distribution?  

  1. Directs the flow of products from producers to customers 
  2.  Links producers to other marketing intermediaries 
  3. Takes title to products and resells them  
  4. Manages transportation and warehousing functions 

 When the aim of the promotion, while introducing a new consumer  product, is to achieve high awareness levels, the firm will most likely  make heavy use of which one of the following promotional mix?  

  1. Advertising 
  2. Sales promotion  
  3. Personal selling  
  4. Publicity 

  In SWOT analysis, threats and opportunities are part of which of the  following environment?  

  1. Internal  
  2. Inside  
  3. External 
  4. Domestic

 Large number of manufacturers and greater number of product variety  increases  

  1. Bargaining power of buyers  
  2. Bargaining power of suppliers  
  3. Rivalry among the competitors 
  4. Threat of substitute 

 A company can increase its business in four ways. Which is not one of  these ways?  

  1. It can add new product lines, thus widening its product mix. 
  2. It can lengthen its existing product lines.  
  3. It can add more versions of each product and thus deepen its product  mix.  
  4. The company can discontinue some of its lines. 

  The act of setting prices for customers located in different parts of the  world is called ___________________.  

  1. Geographic Pricing 
  2. Value based Pricing 

  The various stages of the personal selling process are illustrated below,  which one of the following is NOT specific roles of the sales  representative?  

  1. Negotiating and closing the sale  
  2. Sales presentation  
  3. Prospecting 
  4. Devising product strategy

 Collecting, analyzing and interpretation of data refer to which of the  following concepts?  

  1. Marketing research 
  2. Marketing intelligence  
  3. Marketing information  
  4. Marketing knowledge 

 Anything that can be offered to a market for attention, acquisition, use,  or consumption and that might satisfy a want or need refers to which  one of the following concepts?  

  1. Product  
  2. Price  
  3. Place  
  4. Promotion 

 The process of dividing a total market into market groups so that  persons within each group have relatively similar product needs refers  to which of the following concepts?  

  1. Segmenting 
  2. Differentiating  
  3. Target marketing  
  4. Concentrating 

  Heavy promotion exists in which of following philosophies?   

  1. Outside-in perspective  
  2. Inside-out perspective 
  3. Societal marketing concept  
  4. Production concept 

 Which public take developments into account on larger scale?  

  1. Financial publics 
  2. Media publics  
  3. Government publics  
  4. Citizen-action publics 

  In relation to a product launch strategy, a company engaged in high  levels of promotion at the same time as selling at a high price is  following which one of the strategy?  

  1. Slow penetration strategy  
  2. Rapid penetration strategy  
  3. Rapid skimming strategy 
  4. Slow skimming strategy 

  Why is the headline of a print advertisement such a critical component  of the copy?   

  1. It determines the final layout design.  
  2. It is often the only part of the advertisement that is read.
  3. It takes up the most space.  
  4. It links the copy to the signature. 

 Network television advertising is very expensive. The media planner  looks both at the total cost of using a medium and at which of the  following cost?  

  1. Cost per exposure 
  2. Cost of premium offers  
  3. Cost of the magazine it is using  
  4. Opportunity cost

 Which one of the following stage introduces a new product into the  market?  

  1. Product Concept  
  2. Product Development  
  3. Test Marketing 
  4. Commercialization 

  Which of the following tasks are included in marketing management?   

  1. Marketing analysis  
  2. Marketing planning  
  3. Marketing implementation  
  4. All of the above 

 Which one of the following options BEST represents the involvement of  management and employees in the continuous improvement of the  production of goods and services?  

  1. Total Quality Management 
  2. Marketing Management  
  3. Customer Relationship Management  
  4. Knowledge Management 

 A transaction in which the organization is making an initial purchase of  an item to be used to perform a new job refers to which of the following  purchases?   

  1. Straight rebuy purchase  
  2. Delayed purchase  
  3. New-task purchase 
  4. Modified rebuy purchase 

 Which of the following is a pricing strategy used at the launch of a  product?  

  1. Market-Skimming Prices 
  2. Product Line Pricing 

 In international pricing companies that market their products  internationally must decide what prices to charge in the different  countries in which they operate.  

  1. True 
  2. False 

 Which one of the following groups serves as opinion leaders to the rest  of the market?  

  1. Late majority  
  2. Early Adopter 
  3. Early Majority  
  4. Laggards 

 Which one of the following is not the component of micro environment?   

  1. Suppliers  
  2. Competitors  
  3. Political 
  4. Intermediaries 

  All of the following are the logistics functions EXCEPT?   

  1. Order processing  
  2. Warehousing  
  3. Inventory management  
  4. Retailing

  Suppose marketers at Lever Brothers are trying to determine whether  the use of coupons for detergent was the reason for a sales increase in a  particular store. What would be this type of study conducted to answer  this question?  

  1. Exploratory  
  2. Descriptive  
  3. Casual 
  4. Qualitative 

 A ________ is a retail establishment that combines supermarket and  discount store shopping in one location.  

  1. Superstore  
  2. Department store  
  3. Hypermarket 
  4. Mega market 

 Choose the best description regarding marketing view point.   

  1. Matching a product with its market  
  2. Promoting and selling products  
  3. Facilitating and satisfying exchange relationships 
  4. Distributing products at the right price to stores 

 Product develpers need to think about products and services on three  levels. Each level adds more customer value. Which one of the following  is the most basic level that addresses the question, “What is the buyer  really buying?”  

  1. Actual product  
  2. Augmented product  
  3. Core benefit 
  4. Co-branding

 High involvement in purchase and perceive a significant differences  among brands comes in which type of buying behavior.

  1. Dissonance-reducing buying behavior  
  2. Complex buying behavior 
  3. Variety-seeking buying behavior  
  4. Habitual buying behavior 

  Marketing management is really a:  

  1. Supply Chain Management  
  2. Demand Management 
  3. Product Management  
  4. Knowledge Management 

 A skimming price policy for a product is appropriate when demand for  the product is elastic.  

  1. True  
  2. False 

 In the Boston Consulting Group approach, which one of the following is  a measure of company strength in the market?  

  1. Relative market share 
  2. BCG matrix  
  3. Business portfolio  
  4. Market growth rate 

 Which one of the following affects both demographic and psychological  factors? 

  1. Quantity discounts  
  2. Price elasticity 
  3. Quality discounts  
  4. Mark-up pricing 

 There are __ ways through which the organizations change their prices  to meet the change in demand of a product.  

  1. 1  
  2. 2 

 Competitor price increases are more likely to be followed when they are  due to:  

  1. Falling sales  
  2. General rising costs 
  3. Increased advertising  
  4. Price wars 

  Which one of the following concept is the latest in a marketing  philosophy?  

  1. Societal marketing concept 
  2. Selling concept  
  3. Marketing concept  
  4. Production concept 

  Whether the price raised or lowered, the action will affect on:  Select correct option: 

  1. Buyers 
  2. Competitors  
  3. Competitors  
  4. All of above 

 Which of the following concept best describes the situation when the  product’s cost is too high and marketer looks for ways to bring it down?  

  1. Selling concept  
  2. Product concept  
  3. Production concept 
  4. Marketing concept 

 Which one of the following involves designing and producing the  container or wrapper for a product?  

  1. Packaging 
  2. Designing  
  3. Branding  
  4. Labeling 

 ABC Research Group must guard against problems during the  implementation phase of marketing research for its clients. Typically,  management will not encounter which of these problems? 

  1. Respondents who refuse to cooperate or give biased answers 
  2. Interviewers who make mistakes or take shortcuts  
  3. Interpreting and reporting the findings 
  4. Primary data that conflict with secondary data 

 The total market approach to finding a target market will probably be  UNSUCCESSFUL when:  

  1. Product differentiation is used  
  2. The firm defines the total market as its target market  
  3. People within the market have heterogeneous needs  
  4. People within the market have homogeneous needs

 The process of shaping and refining potential product ideas refers to  which one of the following options?  

  1. Prototype development 
  2. Concept development  
  3. Test marketing  
  4. Idea screening 

 Which one of the following research instrument is used to collect large  amount of information at the low cost?  

  1. Mail questionnaires 
  2. Telephone interviewing  
  3. Personal interviewing  
  4. Computer interviewing 

 “How are you telling consumers in your target group about your  product” This question belongs to which marketing concept?  

  1. Product  
  2. Price  
  3. Place  
  4. Promotion 

 Which one of the following wholesaler provides a convenient and  effective method of selling small items to customers in remote areas that  other wholesalers might find unprofitable to serve?  

  1. Mail-order wholesalers  
  2. Specialty-line wholesalers  
  3. Cash-and-carry wholesalers 
  4. Truck wholesalers

 Once a product prototype is developed, it is ready for. Which one of the  following steps best describe this statement of the new product  development?  

  1. Commercialization  
  2. Idea screening  
  3. Concept development  
  4. Test marketing 

 Through vehicle the coded message is transmitted from the source to the  receiver. Which one of the following vehicle is used for this purpose?   

  1. Decoder  
  2. Encoder  
  3. Relay channel 
  4. Media 

 What does the meaning of the physical arrangement of the illustration,  headline, subheadline, body copy and the signature?  

  1. Copy  
  2. Art design  
  3. Layout 
  4. Storyboard 

 Which of the following is not the type of retailers?  

  1. Self-service retailers  
  2. Limited service retailers  
  3. Half service retailers 
  4. Full service retailers 

 Which one of the following option is true for Marketing?   

  1. Demand management  
  2. Customer relationship 
  3. Making a sale 
  4. Making a profit 

 Following are the elements of the marketing mix EXCEPT:   

  1. Distribution  
  2. Product  
  3. Target market 
  4. Pricing 

 One risk of ___ is that sales may come at the expense of other items.  

  1. Line extension 
  2. Packaging 
  3. Social marketing 
  4. Internet marketing 

 Building, keeping and growing profitable value-laden relationships with  all customers of a company refers to which one of the following  concept?  

  1. Customer lifetime value  
  2. Customer perceived value  
  3. Customer relationship management 
  4. Societal marketing 

 Following are the elements of the marketing mix EXCEPT:   

  1. Distribution  
  2. Product  
  3. Target market 
  4. Pricing

 XYZ Company launched new CDs players and tested it in new  restaurant. XYZ Company is considering which of the following  strategies?  

  1. Product development  
  2. Market development 
  3. Diversification  
  4. Market penetration 

 Niche marketing is opposite to which one of the following concepts?   

  1. New Marketing exploration  
  2. Knowledge management  
  3. Mass marketing 
  4. Market intelligence 

 Marketing researchers usually draw conclusions about large groups of  consumers by studying which of the following small component of the  total consumer population?  

  1. Group  
  2. Sample 
  3. Target group  
  4. Audience 

 Marketing intermediary is one of the forces of marketing micro  environment. What roles do they play?  

  1. Identify individuals & households  
  2. Identify marketing service agencies  
  3. Promote, sell & distribute goods to final buyers 
  4. Minimize supply costs to attract customers 

 Which of the following phase of marketing research process is  considered MOST expensive and subject to error?  

  1. Exploratory research  
  2. Hypothesis  
  3. Data collection  
  4. Data validation 

 Which product life cycle stage features an emphasis on informative  promotion, development of distribution channels and low sales?  

  1. Market establishment  
  2. Market introduction 
  3. Market growth  
  4. Market maturity 

 Drawing conclusion from research after analysis of collected data  called:  

  1. Gathering  
  2. Collection  
  3. Interpretation 
  4. Survey 

 Unique psychological characteristics that lead to relatively consistent  and lasting responses to one’s own environment refers to which one of  the following?  

  1. Belief  
  2. Culture  
  3. Personality 
  4. Self-awareness 

 Which of the following environment consists of the factors that affect  consumer purchasing power and spending patterns?  

  1. Demographic environment  
  2. Cultural environment  
  3. Economic environment 
  4. Consumer environment

 Which of the following environment includes laws, government  agencies, and pressure groups that influence and limit various organizations and individuals in a given society?  

  1. Natural environment  
  2. Political environment 
  3. Societal environment  
  4. Cultural environment 

 Which of the following is not the type of retailers?  

  1. Self-service retailers 
  2. Limited service retailers  

 For a day care center, disposable diapers, juice boxes, cleaning supplies  and electricity are examples of which one of the following costs?  

  1. Fixed costs  
  2. Variable costs 
  3. Derived costs  
  4. Total costs  

 If a retailer needed help with store design and training sales personnel,  it would most likely use the services of which of the following  wholesalers?  

  1. Full-service wholesaler 
  2. Full-price wholesaler  
  3. Rack jobber  
  4. Cash-and-carry wholesaler 

 Consumer products and services refers to which of the following  products that having unique characteristics or brand identification?  

  1. Shopping products  
  2. Unsought products  
  3. Specialty products 
  4. Industrial products  

 Yoghurt represents which type of product for most consumers?   

  1. Convenience 
  2. Shopping  
  3. Specialty  
  4. Unsought 

 Suppose marketers at Lever Brothers are trying to determine whether  the use of coupons for detergent was the reason for a sales increase in a  particular store. What would be this type of study conducted to answer  this question?  

  1. Exploratory  
  2. Descriptive  
  3. Casual 
  4. Qualitative 

 High involvement in purchase and see little difference among brands  comes in which type of buying behavior.  

  1. Complex buying behavior 
  2. Habitual buying behavior  
  3. Dissonance-reducing buying behavior  
  4. Variety-seeking buying behavior 

 When a company cannot supply all its customers’ needs; what would be  an effect on price? 

  1. Price will increase 
  2. Price will remain same  
  3. Price will decrease  
  4. Price will decrease up to a curtails limit 

 Which of the following traits should salespeople have?  

  1. Honesty 
  2. Patience  
  3. Responsiveness  
  4. All of the given options 

 Which of the following forces shows the marketing macro environment?  

  1. Demographic, economic, natural, technological, political, and social 
  2. Demographic, natural, economic, political, social, and cultural 
  3. Demographic, economic, natural, technological, political, and cultural
  4. Demographic, economic, natural, social, political, and legal 

 The type of salesperson that usually requires training in physical science  or engineering refers to which one of the following salespersons? 

  1. Trade salesperson 
  2. Missionary salesperson  
  3. Technical salesperson  
  4. Sales assistants 

 The Students Union is buying office equipment. For a supplier, the  Students Union is an example of which one of the following markets?  

  1. A producer market  
  2. A reseller market  
  3. An institutional market 
  4. A government market

 Supply’s sales force of ABC Company continues to expand, the firm  plans to add a fleet of company cars to its sales compensation package.  For ABC Company, this would represent which one of the following  purchases?  

  1. New-task  
  2. Modified rebuy 
  3. Straight rebuy  
  4. Repetitive 

 Which one of these is included in levels of marketing segmentations?   

  1. Mass Marketing  
  2. Segment Marketing 
  3. Niche Marketing  
  4. All of given above 

 What type of new product strategy, Pizza Hut is using when it allows  Marriott to offer its new specialty pizzas in the hotel chain’s room  service menu?  

  1. Market development  
  2. Product development 
  3. Market saturation  
  4. Market penetration 

 Demographic segmentation divides the market into groups based on  which of the following variables?  

  1. Size, location, industry, customer  
  2. Size, company, industry, technology  
  3. Location, size, occupation, race 
  4. Customer, technology, company, industry

 Marketing manager wants to improve the packaging of new products  after reading customer responses to its customer opinion poll. Which  one of the following is NOT a function of packaging?  

  1. It contains and protects the product  
  2. It contains the brand mark  
  3. It determines product quality 
  4. It may contain the brand symbol 

 Which of the following is the last step in marketing research process?  

  1. Developing the research plan  
  2. Interpreting and reporting the findings 
  3. Defining the problem and research objectives  
  4. Implementing the research plan 

 Observers have noted a shift from a “me-society” to a “we-society.”  Which of the following statement reflect this statement?  

  1. People’s views of themselves 
  2. People’s views of others  
  3. People’s views of organizations  
  4. People’s views of society 

 Items offered free or at minimal cost as a bonus for purchasing a  product refers to which one of the following options?  

  1. Rebates  
  2. Premiums  
  3. Samples 
  4. Coupons 

 British Steel provides steel to various manufacturers in Britain. British  Steel would most likely segment markets based on which one of the  following variables:  

  1. Demographic  
  2. Psychographic  
  3. Type of organization 
  4. Market density  

 There are three decision involved in designing a sample. Which of the  following is NOT a part of sample designing?  

  1. Sampling unit  
  2. Sampling size  
  3. Sampling procedure  
  4. Sampling cost 

 Which of the following planning is not the type of planning  

  1. Strategic Planning  
  2. Tactical Planning  
  3. Production Planning 
  4. Operational Planning  

 Which one of the following is the function of a channel of distribution?   

  1. Directs the flow of products from producers to customers
  2. Links producers to other marketing intermediaries  
  3. Takes title to products and resells them  
  4. Manages transportation and warehousing functions 

 Fast-food restaurants offer tasty and convenient food at affordable  prices; they contribute to fatness that harms consumer health and  causes health problems in the long run. This statement reflects which  one of the following concepts?  

  1. Marketing concept  
  2. Societal marketing concept 
  3. Product concept  
  4. Production concept  

 Suppose marketers at Lever Brothers are trying to determine whether  the use of coupons for detergent was the reason for a sales increase in a  particular store. What would be this type of study conducted to answer  this question?  

  1. Exploratory  
  2. Descriptive  
  3. Casual 
  4. Qualitative  

 All of the following are the stages involved in the consumer adoption  process EXCEPT:  

  1. Desire  
  2. Awareness  
  3. Interest  
  4. Trial 

 To reduce inventory management costs, many companies use a system  where they carry only small inventories of parts or merchandise, often  only enough for a few days of operation refers to which of the following  concepts?  

  1. Just-in-time logistics 
  2. Limited inventory logistics  
  3. Economic order quantity  
  4. Supply chain management  

 Low consumer involvement in purchase but significant perceived brand  difference comes in which type of buying behavior.  

  1. Complex buying behavior 
  2. Dissonance-reducing buying behavior  
  3. Habitual buying behavior  
  4. Variety-seeking buying behavior  

 In SWOT analysis, strength and weaknesses are part of which of the  following environment?  

  1. Internal  
  2. Outdoor  
  3. External 
  4. Outside  

 Which one of the following options represents the collection of data for  the purpose of applying appropriate actions at a subsequent time?   

  1. Lifestyle  
  2. Learning  
  3. Perception  
  4. Attitude 

 People often buy the kind of clothing. What does it show?  

  1. Attitude  
  2. Status 
  3. Learning  
  4. Lifestyle 

 In the BCG approach, stars are high-share, high-growth businesses or  products. They need heavy investment to finance rapid growth. When  their growth slows down, they turn into which of the following?  

  1. Dogs 
  2. Question marks  
  3. Cash cows  
  4. SBU  

 Which one of the following stage introduces a new product into the  market?  

  1. Product Concept  
  2. Product Development  
  3. Test Marketing  
  4. Commercialization 

 In which of the following research the aim is to describe things such as  the market potential for a product or the demographics and  attitudes of customers who buy the product?  

  1. Exploratory research  
  2. Descriptive research 
  3. Casual research  
  4. Observational research  

 Mr. A retains complete ownership of all members of its distribution  channel. Mr. A channel would be best described as which of the  following VMS?  

  1. Corporate  
  2. Contractual  
  3. Conventional  
  4. Administered 

 If you are attempting to create primary demand toward your product,  you will use which type of the following ads?  

  1. Informative 
  2. Persuasive  
  3. Reminder  
  4. Cooperative  

 A _________ combines successive stages of production and distribution  under single ownership.  

  1. Administered vertical marketing system  
  2. Conventional marketing channel  
  3. Use of power brokers in a channel framework  
  4. Corporate vertical marketing system 

 The fact that organizational customers purchase products to be used  directly or indirectly in the production of goods and services to satisfy  customers’ needs. This situation shows which of the following demands?   

  1. Joint  
  2. Derived 
  3. Inelastic  
  4. More fluctuating  

 Which one of the following affects both demographic and psychological  factors?  

  1. Quantity discounts  
  2. Price elasticity 
  3. Quality discounts  
  4. Mark-up pricing  

 The mental act, condition or habit of placing trust or confidence in  another shows which of the following option?  

  1. Motive  
  2. Belief 
  3. Behavior  
  4. Attitude  

 Which one of the following research instruments is used to collect  information quickly?  

  1. Mail questionnaires 
  2. Telephone interviewing  
  3. Personal interviewing  
  4. Computer interviewing  

 Which one of the following steps is NOT a part of marketing process?  

  1. Analyzing marketing opportunities  
  2. Selecting target market  
  3. Designing the business portfolio 
  4. Develop marketing mix  

 Which of the following SBUs are not the types of SBU   

  1. Stars  
  2. Cash Cows  
  3. Cats 
  4. Dogs 
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